Does A Business Actually Need An App?

By Cherilyn Hamilton

As app development in London is growing, people and especially businesses are beginning to wonder more about apps and whether they really need one.

There are many reasons as to why a business does need an app and there really is no denying it, in recent years people who have completely gone mobile has skyrocketed so the marketing potential is certainly there.

In 2013 alone, mobile app usage went up by 115%, statistics also showed that between 2009 to the beginning of 2017 worldwide mobile app downloads amounted to around 2.52 billion and are expected to reach 268.69 billion by the end of 2017.

As of June 2016, there were over 2 million apps available on the app store with roughly 102,062 million downloads by the end of the year.

In accordance to these statistics, the worldwide app revenue was thought to be around USD 69.7Bn in 2015, USD88.3Bn dollars in 2016 and projected to be USD 188.9Bn by 2020.

worldwide-app-revenue-stats
(Graph from Statista.com)

In terms of reach and traffic, for example, the Facebook app received 47.25 million unique visitors with an average of 230 minutes spent on the app.

So, as you can see, there are huge marketing potentials and growth potential associated with having an app.

So why would you take your business over to an app? and this is a great question! Having a mobile app is an extension of your product, business and an easy way to deliver goods and services to customers, which yes, can be done through a website. But with an app, you can always be connected without being on the computer 24 hours a day.

Having an app can:

  • Bring value to your customers
  • Improve customer engagement
  • Cultivate customer loyalty
  • Help build your brand and recognition
  • Help reach a larger audience with the potential to boost profits.

These are just a handful of the benefits of taking your business to an app.

Let’s take a look at the customers directly, most consumers are tech savvy mobile users who want a quick and easy way to access products. And what better way to do that than a few taps on a phone screen, right?

People like quick, easy and convenient and that is one of the perks of having an app.

Statistically, the average person spends more than two hours a day using their mobile device and apps make up a rather large chunk of this total so having your business there and ready could be a great advantage.

Just think about what an ideal app would be for your business, would it be to generate revenue or to boost your income? To build your brand and marketing? customer support and customer engagement? or all of the above and more?

All of this is possible and can be achieved as an app is a continually growing method of engaging your customers, therefore giving your engagement methods room to grow while giving value to your customers.

For example, by having a digital loyalty system via your app or having a customer support chat right there within the app just a few taps away.

Think of your app like a blank sign, a poster, an advertisement and you can do whatever you want with it, make it however you want whether it be simple and informative or stylish and cool!

There really is no end to what you can do and getting customers involved with it then they may be more inclined to buy your products/services sooner.

In today’s industry, apps are becoming more affordable to make even for small businesses and have huge upsides to it.

Not only because of it being the “in” thing to do but the potentials it actually has it can really benefit your business in a positive way.

But the process has its own downsides. It can take a lot of planning, time and effort to set up unless you have the assistance of an experienced app development agency in London but in the long run, it is totally worth it and yes, I would say your business, big or small, definitely needs an app!

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