Few things experienced such a deep influence on just how we live, work, play and socialize as cellular devices. From mailing email messages and text messages to incorporating cams, GPS navigation, menu entertainment and ordering, nobody might have expected that the humble “brick” would advance to become this integral part in our digital lifestyle.
And devices and systems change, so too do our marketing techniques. 2015 was the first time that mobile traffic exceeded that of desktop users. As marketers, this starts up a complete new field of suggestions to try and strategies to pursue to be able to attain these customers, create dialogues and forge connections with them in a genuine way which makes our offer amazing.
Removed will be the full times of top-down marketing communications, of intrusive advertisings and poorly aligned customer outreach campaigns. Today, we’ve more data than ever before, and we’re leveraging it to create progressive trends and ideas like these:
Yahoo shows videos browsing results already, but they’ve been recently experimenting with training video advertising as well. Other se’s, and also other programs like Facebook and Tweets, already leverage these kind of advertisements by means of auto-playing videos and Vines respectively – but at this time Google continues to be screening the waters to regulate how audiences react to video-based ads.
Supposing users are receptive of the theory, don’t be amazed to see programs also sharing a location at the SERPs stand. Sure, we have software directories and advice already, but software as part of search results will take these directories and stores to a whole new level.
Also, avoid being amazed to see big shifts in mobile search. UI and UX specialists remain learning how exactly we gesture, point, flick and faucet on our devices, and with a search user interface that’s made for typing and scrolling, you can view how looking to wrangle an activity built for pcs into a tiny display with taps and flicks just becomes a fitness in aggravation. With so much data available, therefore many previous browsing patterns to attract from, coming up with a page packed with results is no longer going to cut it. It is rather likely we’ll see fully optimized, fine-tuned mobile search that enlists the assistance of alternative party applications to not simply recommend a specific product, but think it is in the customer’s preferred color, size, location, cost range plus much more.