Uber is providing its customers a driving light. The popular ride-hailing company is rolling away LED light strips on drivers’ windshields to help riders in Seattle identify their pickups.
The shiny, new initiative, simply called SPOT, should reduce wait around times also to make it easier can be to find their Ubers in dense traffic in addition to the dark. Announced earlier this week, the feature comes out throughout this month in the Emerald Metropolis on a test most basic, with the company already equipping an undisclosed range of drivers there with the ground breaking devices.
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How it works: Directly applied to windshields, the long, skinny light strips glow in multiple colors (blue, green, fruit, pink, purple or yellow). When a rider asks for a visit and is combined with a SPOT-enabled drivers, she can find the color the driver’s light tape will display by using a color wheel within the Above all app. When the new driver arrives for pickup, the light strip glows in the selected color. Alternatively, riders can hold back up their phones to screen the matching light remove color to quickly show their drivers where they are.
Uber, repeatedly bothered by customer issues with surge pricing and drivers’ bad behavior, frames LOCATION as its latest “experiment” in the “ongoing efforts to make Uber pick-ups as seamless as possible. ” But could it be glowing enough to shine some positive light on the controversial Mobile App Development?